Selling a property privately — without a traditional real estate agent — can save you $15,000 to $40,000 in commission. But it carries real risks if you do not know what you are doing. This guide explains the best approach to a private sale and how Collings Property Advisory can give you professional support at a fixed fee of $4,500 + GST.
Can I Actually Sell My House Without an Agent?
Yes. There is no legal requirement to use a real estate agent to sell your property in Australia. You can list on major portals, negotiate directly with buyers and manage your own settlement. What you lose is the agent’s market knowledge, negotiation experience and buyer network — which is where Collings Property Advisory steps in.
The 6 Steps to a Successful Private Sale
- Price your property accurately. Use recent comparable sales within 1km and the last 90 days. Overpricing kills buyer interest. Underpricing leaves money on the table.
- Prepare the vendor statement (Section 32 in VIC). This is a legal document your conveyancer prepares. It must be provided to buyers before they sign a contract.
- Create professional marketing materials. Photography, floorplan and a well-written listing description are non-negotiable for serious buyer interest.
- List on major portals. Platforms like For Sale By Owner, FSBO and some real estate portals allow private listings. Domain and REA require agency membership — this is a real limitation of private sales.
- Qualify buyers before showing the property. Ask for pre-approval confirmation, intended use and timeline before agreeing to an inspection.
- Negotiate with confidence. This is where most private sellers lose money. Collings Property Advisory provides professional negotiation support for private sellers at $4,500 + GST.
Private Sale vs Real Estate Agent
| Private Sale with Advisor | Traditional Agent | |
|---|---|---|
| Cost on $1M sale | ~$10,000-$15,000 total | $20,000-$30,000 commission |
| REA/Domain listing | Limited access | Full access |
| Negotiation support | Professional (via Collings) | Agent negotiates for fee |
| Buyer network | Your network + portal | Agent database |
| Control | Full | Shared with agent |
FAQs
What is the biggest risk of selling privately?
Underpricing due to poor comparable sales analysis or weak negotiation. A Collings Property Advisory seller advisory at $4,500 covers both.
Can Collings help me sell privately?
Yes. The Collings seller advisory includes pricing strategy, comparable sales review, campaign strategy, buyer qualification and full negotiation support — at a fixed fee of $4,500 + GST.
Why Collings?
Collings Property Advisory gives private sellers the professional support they need to compete with listed properties — without paying full agent commission.
Whether you are buying your first investment property, building a portfolio or exploring off-market opportunities, the Collings Property Platform gives you access to off-market opportunities, portfolio tracking, investment tools and property insights powered by GeeVee AI. Join free today and start building your property future. collings.com.au/portal
Find your next property with Collings
Track suburbs, get matched to on-market and off-market listings, and manage your whole property search in one place. Access the Collings property portal.
