A property brief builder is a structured tool that helps buyers advocates capture exactly what their client is looking for — in a format that drives the search, the shortlisting process and the eventual offer strategy. A well-built brief is the foundation of every successful buyers advocacy engagement.

What Should a Property Brief Include?

A complete property brief for a buyers advocacy engagement includes: target suburbs and suburb alternatives, minimum and maximum price range, property type (house, townhouse, unit, apartment), minimum bedrooms and bathrooms, land size requirements, proximity to schools, transport and amenities, investment criteria (yield target, growth focus, cash flow requirement), off-market preference, and settlement timeline.

How the Collings Property Brief Builder Works

The Collings Brief Builder walks your client through a structured online questionnaire that captures all brief parameters in a consistent, searchable format. The completed brief is automatically loaded into the CRM and fed to the GeeVee Match Engine, which begins scoring listings against it immediately.

Frequently Asked Questions

How do most buyers advocates capture client briefs today?

Most advocates use email, phone notes or generic forms. The Collings Brief Builder replaces these with a structured, digital brief that feeds directly into the CRM and match engine — saving time and improving search accuracy.

The Collings Property Platform gives buyers advocates a professional brief builder, CRM and match engine. Free to join at collings.com.au/portal