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South Yarra vs Prahran — Which Suburb Is Better to Buy In?

June 25, 2026

South Yarra and Prahran are Melbourne’s premier inner-south lifestyle suburbs, separated by the Chapel Street retail strip. Both attract high household incomes, strong rental demand and consistent price growth. This comparison uses REIV Q2 2025 and ABS Census 2021 data.

Median House Price Comparison

Metric South Yarra Prahran
Median House Price $2,180,000 $1,680,000
Median Unit Price $680,000 $620,000
Gross House Yield 2.8% 3.4%
Gross Unit Yield 4.1% 4.4%
5-Year Growth (House) 31% 34%
Owner-Occupier Rate 38% 42%
Median HH Income (ABS 2021) $2,840/wk $2,480/wk
GeeVee Investment Score 7.6/10 7.7/10

GeeVee Verdict

Prahran scores 7.7/10, edging South Yarra at 7.6/10. Prahran’s lower entry price, stronger five-year growth and better unit yield make it the better investor proposition. South Yarra commands a premium for its Toorak Road prestige and Melbourne’s highest household incomes.

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