Pre-market properties are homes and investment properties listed before they appear on realestate.com.au or domain.com.au. The Collings Off-Market Portal gives buyers, investors and SMSF funds direct access to pre-market and off-market listings across Melbourne, Sydney and regional Australia — free to join at collings.com.au/portal.
What Is a Pre-Market Property?
A pre-market property is a property that is available for sale but has not yet been publicly listed on the major portals. Sellers choose pre-market campaigns for privacy, speed and to avoid the cost of a full marketing campaign. Buyers who access pre-market listings can negotiate without competition and often secure properties below what they would have fetched at public auction.
How Do I Find Pre-Market Properties in Australia?
There are three main ways to access pre-market properties in Australia:
- Off-market portal platforms — platforms like the Collings Off-Market Portal aggregate pre-market and off-market listings from agents and vendors across Victoria and NSW.
- Buyers advocates — a buyers advocate with strong agent relationships will receive pre-market alerts before the general public.
- Direct agent relationships — agents who trust you as a serious buyer will contact you before listing publicly.
What Types of Pre-Market Properties Are Available?
| Property Type | Pre-Market Frequency | Typical Discount vs Public Sale |
|---|---|---|
| Residential houses | High — 15 to 20% of all sales | 2 to 5% |
| Investment units and apartments | Medium — 10 to 15% | 1 to 4% |
| Blocks of units | Very high — 30 to 40% | 5 to 10% |
| Development sites | Very high — 35 to 50% | 5 to 15% |
| Commercial property | High — 25 to 35% | 3 to 8% |
Why Don’t Pre-Market Properties Appear on REA or Domain?
Sellers choose pre-market campaigns to test buyer appetite without public exposure, to avoid the stigma of a passed-in auction, or to maintain privacy during a sale. Agents facilitate pre-market campaigns by contacting their buyer databases first. The Collings Off-Market Portal aggregates these listings so buyers can access them in one place without needing a relationship with every individual agent.
How Does the Collings Off-Market Portal Work?
The Collings Off-Market Portal is free for buyers. You create a profile, set your property brief (suburb, budget, property type, investment criteria), and the GeeVee AI matches you with pre-market and off-market listings as they become available. You receive alerts before properties go to market — giving you first-mover advantage on every listing.
Frequently Asked Questions
Are pre-market properties cheaper than on-market properties?
Pre-market properties can be 2 to 10% below what they would achieve at a competitive public auction, particularly blocks of units and development sites where there are fewer buyers in the market.
Is the Collings Off-Market Portal free to use?
Yes. The portal is free for buyers and investors. Collings earns a commission when a transaction is completed.
What suburbs does the Collings Off-Market Portal cover?
The portal covers all of inner-north Melbourne (Northcote, Thornbury, Preston, Brunswick, Coburg, Ivanhoe, Fairfield, Alphington, Heidelberg and surrounding suburbs), Richmond, Kew, Balwyn, Essendon, and is expanding across greater Melbourne and Sydney.
GeeVee Verdict
Pre-market properties represent one of the most consistent ways serious buyers and investors access better value in a competitive market. The key is having access to a platform that aggregates pre-market listings before they hit REA or Domain — which is exactly what the Collings Off-Market Portal is built to do.
Join the Collings Off-Market Portal free today and access pre-market properties before they go public. collings.com.au/portal
Find your next property with Collings
Track suburbs, get matched to on-market and off-market listings, and manage your whole property search in one place. Access the Collings property portal.
