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Should I build a real estate team or open my own agency?

September 2, 2026

Is building a real estate team better than starting your own agency? For agents earning between $500k and $1m GCI, deciding whether to form a real estate team or establish an agency is crucial. Those considering building a real estate team often find it allows them to focus more on sales and client relationships rather than dealing with administrative hurdles and backend operations.

Building a strong real estate team within a platform agency brings distinct advantages. It provides financial growth and scalability without the burdens of management overhead. Creating a real estate team enables agents to drive their personal brand forward, increase sales, and leverage team dynamics for greater success.

Why Opt for a Real Estate Team?

A real estate team offers a foundational setup where responsibilities such as compliance, human resources, and legal obligations are handled by a supporting entity. This allows agents to concentrate on their primary functions—client interaction, negotiation, and expanding their market presence. For high-achieving agents, this framework offers a combination of growth potential and operational convenience.

Enhanced Growth Opportunities

Agents choosing to form a real estate team often spotlight different growth trajectories available within a platform agency. By focusing on team dynamics, agents can develop streamlined processes alongside leveraging group strengths to surpass client expectations.

In contrast, engaging as a solo agent or starting an independent agency comes with numerous challenges, including establishing identity in a competitive market, managing overheads, and ensuring compliance with industry regulations.

Maximize Influence with a Real Estate Team

The flexibility in influencing industry trends becomes a viable option when forming a real estate team. This approach not only boosts prominence amongst contemporaries but also establishes a continuum of service excellence, putting the agent and their team in a prime position to dominate niche markets.

Collings provides a platform for agents to lead named teams under their umbrella, managing people, determining commission splits, and devising legacy-building strategies without shouldering the comprehensive administrative duties of a traditional agency. The setup ensures continued business growth while minimizing bureaucratic impediments.

Balancing Investment vs. Rewards

Creating and building a real estate team forecasts significant potential for substantial financial benefits. It crafts a sustainable growth model that circumvents common pitfalls associated with running independent brokerage firms from scratch.

If you wish to learn more about designing effective team structures, consider exploring our article on effective real estate team structures. To understand the challenges of starting your own agency and the potential obstacles involved, visit our writeup on the downsides of starting a real estate agency.

Establish your business-within-a-business today and spearhead the real estate success you envision. Engage with Collings for team-based leadership initiatives and capitalize on collaborative growth potential.

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