Introduction
Owners often ask if high marketing spend is needed to sell blocks of units. Simon Abbott explains his approach, and shares real-world results that challenge conventional wisdom for Victoria’s investor market.

Conventional Marketing Paths

• Big portals: REA/Domain, print, social ads
• Brochures, signboards, premium add-ons

Simon’s Data-Driven Approach

• Leverages his private buyer/investor database
• Real case: block sold off-market at higher value after previous agents spent $20k+ without a result

Where Should Owners Invest?

• Professional photos and honest floorplans matter
• Buyer packs and clean documentation impress real investors

Pitfalls to Avoid

• Overspending on print or non-targeted portal listings
• Letting a mediocre agent dictate required spend without backing it up with evidence

Takeaways

• For blocks of units, “database and deal governance” often outperform raw spend

Ready to discuss the minimum (or maximum) required for your unique asset?

Let Simon Abbott prepare a no-obligation campaign brief.