With blocks of units, throwing money at advertising isn’t always the path to the best sale. Simon Abbott details scenarios where open marketing (Domain/REA, social ads) is overkill: tenanted blocks, specialist investor assets, those in need of renovation, and off-market buyer-led deals. Instead, he shares when you should invest in campaign spend (vacant/renovated, mass appeal, multi-geography buyers). Highlighted by real stories: $20k saved using Simon’s database; major investor negotiations sparked off-market. Step-by-step strategy for campaign decisions, plus warnings for common vendor missteps promoted by non-specialist agents.

Want to know if your block needs a full campaign or a targeted buyer match? Simon can review your asset scenario—ask via the Collings portal.