Auctions are a proven mechanism for generating competitive tension and setting a deadline for Melbourne inner-north sellers—but success isn’t automatic. According to Michael Tomadakis, auction performance depends on getting three elements right: pricing the reserve realistically, continual transparent reporting of buyer feedback, and reading true buyer engagement (not just attendance numbers).

Campaigns fail when reserve prices are too high for current market evidence, or when agents fail to communicate credible urgency. “Genuine buyer competition comes from evidence and strategy, not bluffing,” Michael says.

To make an auction work (or decide if it’s right for your property), book an auction strategy consult with Michael Tomadakis.