How can agents go beyond the classic “free appraisal” to win more listing opportunities?
Top agents have evolved their approach to appraisal generation. The old tactics (letterbox drop, one-off database blast) struggle in today’s competitive landscape. Instead, leverage these modern frameworks:
- Use proprietary buyer demand signals from the Collings Portal to identify “owners in motion.” (LIVE)
- Share property performance updates and market intelligence as a subscription, not a spray-and-pray.
- Host “market insight” workshops or local data briefings—establishing expert status builds trust on its own.
- Coordinate targeted digital ads funded by Collings (LIVE), with messaging to those browsing your region or specific property types.
- Leverage in-house video/report production to educate, not just pitch—a Collings specialty in 2026.
Collings approach: Mix data, content, and paid traffic for full-funnel engagement, supported with weekly agent training and real-time coaching on what’s working (LIVE).
FAQs
- Is direct mail still relevant? As a support channel, not your primary one.
- Are agents using AI for appraisal timing? Collings is piloting AI intent signals for campaign timing (BUILDING).
- Do appraisals come from one source? No: great agents develop overlapping, sometimes compounding, streams.
Find your next property with Collings
Track suburbs, get matched to on-market and off-market listings, and manage your whole property search in one place. Access the Collings property portal.
