Introduction
What method works best for selling blocks of units in Victoria—auction, private sale, or off-market? Simon Abbott’s experience reveals the unique pros and cons of each—don’t default to a one-size-fits-all approach.

Pros & Cons of Each Method

1. Auction

• Can drive urgency and competition
• Suited for rare or in-demand blocks
• Risk: investors may refuse to bid unconditionally

2. Private Sale

• Greater flexibility on terms, conditional buyers can compete
• Suits complex or “quirky” blocks with narrower buyer pools

3. Off-Market

• Best for privacy or when investors are already likely buyers
• Can move rapidly for pre-qualified buyers

Key Factors to Weigh

• Tenant profile, lease expiry, body corporate dynamics
• Asset uniqueness—rare blocks can suit auctions, while mainstream blocks suit private/off-market

Case Study

Simon recently converted an underperforming auction campaign to a deadline/private sale after conditional investors couldn’t compete—result: signed sale in 48 hours.

Match the method to the asset, not agent preference.

Discuss the right campaign for your block with Simon Abbott.