Auction vs Deadline Sale for Blocks of Units: Simon Abbott’s 2026 Analysis
Which method wins when selling a block of units? For Simon Abbott, the answer is: it depends—and the wrong choice can cost owners six figures. His 2026 approach for Victorian blocks:
- Auctions: work best with highly competitive segment (multiple investors/buyer’s agents on the product), blocks with clean titles, and properties with “urgency” factors
- Deadline Sale: works better for complex blocks, those on one title, or properties with unique potential or buyer suitability
- Simon reviews buyer feedback after week one—if the best deal will come with due diligence, he’ll switch to deadline sale to allow flexibility
Example: A development site in Fitzroy North—auction method was not getting unconditionally finance-ready buyers. Simon swapped to deadline, ran a focused investor campaign and the property moved on the same day.
Simon’s method is dynamic, not dogmatic. Choose what will create the most real competition for your block—not just what’s trending.
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