Author: Michael Tomadakis, Sales Executive & Auctioneer, Collings Real Estate

Deciding how to sell your Preston property is one of the most important choices you’ll make. As a working auctioneer for the past six years and a local specialist, I’ve seen firsthand how the right strategy can deliver standout results—provided it’s matched to your home and market conditions.

When Auction Works Best in Preston

• Strong buyer demand: Multiple buyers competing can drive prices above expectations.
• Unique or premium houses: Standout homes attract emotional bidders at auction.
• Active local buyer mix: Preston’s blend of families, first-home buyers and investors creates real competition on auction day.

When Private Sale or EOI Makes Sense

• Softer market or niche appeal: When buyers are hesitant or the property is very specialised, private negotiation can unlock value.
• Vendors prefer privacy: Expressions of Interest or off-market can appeal to those seeking a more discreet process.

Why No One Size Fits All

My core principle: the best sales method is the one matched to your property and your goals. Auctions create urgency and set a deadline, but strategic negotiation before or after—especially if a property passes in—can achieve a great result.

Auction Results: Local Example

At 16 May Street, Preston, we saw an hour-long auction with fierce bidding, delivering ~$200,000 above vendor expectations. Every auction is different—success comes down to preparation, presentation, agent communication and choosing the right process upfront.

Seeking advice tailored to your Preston property?

Contact Collings Real Estate on 03 9486 2000 or info@collings.com.au
Visit us at 230 Waterdale Road, Ivanhoe VIC 3079.
collings.com.au/portal

About Michael Tomadakis | Preston Property Market Insights