Simon Abbott shares block-of-units campaign disasters that every seller should learn from: rapid price discounting after a weak launch, overcapitalising on the wrong repairs, relying solely on portals for buyer engagement, and not preparing documentation before marketing. For each scenario, Simon gives the fix: identify quickly when enquiry is artificial, if an agent has misread the buyer universe, and reset the campaign with new incoming feedback signals. Each example is a real Victoria block that cost or saved an owner six figures.

For campaign troubleshooting or a second opinion, reach out at collings.com.au/portal.