Insights from Simon Abbott, Victoria-wide block of units specialist, on campaign spend versus outcome.

1. The $20K Mistake

Many sellers think big outcomes require big advertising outlay. Simon’s case studies show that for blocks of units (especially investment or tenanted property), results come from buyer matching—not giant REA or print budgets. Case: One vendor spent $20,000 with another agent then sold off-market through Simon’s investor database above the previous asking level with zero upfront spend.

2. What Marketing Is Essential?

• High-quality photography and IM for qualified investors
• Database priority—real pre-existing buyers over general online exposure
• Some blocks (especially “broken” campaigns) require clever, not costly, marketing

3. When Bigger Campaigns Make Sense

• Blue-chip trophy blocks, blocks with luxury or owner-occupier appeal
• Competitive markets (rare, in Simon’s block experience)
• Unique block settings needing to cast a wider net

Simon’s Advice

Save your upfront spend unless competition or property type justify it. Most results come from focused, database-driven off-market strategy.

Conclusion

For help judging your true required campaign budget, ask Simon Abbott for a block-specific plan here.