Not all buyer comments carry equal weight; some are negotiation tactics, some are genuine obstacles, and others are emotional reactions. Michael Tomadakis explores how to read real feedback during an inner north Melbourne campaign: repeat attendance, written offers, questions about contract terms, and post-inspection follow-up matter most. He explains why negative remarks sometimes mask intent or pre-negotiate price, and why only observable behaviours (not just words) should shape your campaign strategy. Sellers should work with agents who catalogue feedback but always cross-check with real-world actions and (where possible) market comparables.

For a data-driven approach to interpreting buyer signals, contact Collings today.