Marketing Outlay: The True Costs for Block and Investor Sales

Simon Abbott is blunt: there’s no single answer to marketing costs for blocks of units in Victoria—a lot depends on how you sell, and whether you use traditional media or a more database-led approach. Here’s an honest guide, based on hundreds of real, investor-focused campaigns.

Main Marketing Cost Drivers

• Upfront advertising/marketing fees: Many agents require $10,000–$30,000 just for portals, photography, floorplans, and brochures. Simon is known for avoiding this upfront spend where possible—preferring direct access to serious buyers first.
• Staging/furnishing: Rarely used for blocks—investor purchases almost never need “lifestyle staging.” Minimal cleanup and clear professional photos often suffice.
• Legal and documentation prep: Disbursements can include tenant schedules, building reports, and compliance docs—necessary for buyer due diligence.

Simon’s Story: The $20k Marketing Save

A vendor came to Simon after spending $20,000 on a failed campaign with a major franchise. Simon sourced targeted buyers directly; the block was sold above the previous price without further advertising spend—demonstrating the value of strategy over blanket exposure.

Want a precise breakdown of what you’ll pay—and what you can avoid—when selling blocks or investment property? Contact Simon Abbott for a transparent plan.