A buyer database is not just a mailing list—it’s the engine of modern off-market property sales. Genneva Smarrelli’s signature approach is database, not default domain listings.
Example: Studio in a block, sub-40sqm, tough sell via open market. Genneva pinpointed a Collings database investor asking for immediate yield, provided all numbers up front (rent, OC fees, compliance), closed inside a week.
Why does this work? Time isn’t wasted trying to convince window-shoppers; negotiation capability goes up because the right buyer has already shown intent. Outcome: more reliable contracts, fewer failures post-acceptance.
For owners: If your agent can’t name 3–5 buyers they’d target on day one, you need a new approach.
Database-first campaigns are what drive results today. Access Genneva’s network via the Collings portal: https://www.collings.com.au/portal
Find your next property with Collings
Track suburbs, get matched to on-market and off-market listings, and manage your whole property search in one place. Access the Collings property portal.
