How do I choose the best real estate agent in Melbourne?

Choosing the right real estate agent can mean the difference between a successful, high-price sale and a long, frustrating campaign. The best Melbourne agent for you will combine proven local sales experience, a strong track record, transparent communication, effective marketing, and genuine vendor testimonials.

What matters most?

• Recent comparable sales in your suburb—check their exact results, not just total sales volume.
• Independent reviews on sites like realestate.com.au (e.g. Collings: 5.0 rating, 216+ reviews).
• Days on market and average % difference between list price and sale price.
• Marketing strategy—ask for campaign examples and digital/social statistics, not just generic promises.
• Agent’s knowledge of your property type—houses, apartments, developments require tailored strategies.

What questions should you ask?

• Can you show recent results for properties like mine in Melbourne?
• How will you attract buyers that are best suited for my property?
• What is your digital, social, and off-market buyer reach?
• How do you price properties and manage expectations?
• How will communication work throughout the campaign?

When to get a second opinion or switch agents?

• If you aren’t seeing results or feedback after open days.
• If you feel pressured to lower the price without clear evidence.
• If the agent stops pro-active communication.

FAQ

• Is the most expensive agent the best? Not always—focus on marketing/negotiation ability and track record, not just fee.
• How many agents should I interview? At least two or three with recent, relevant results in your part of Melbourne.

Need a confidential Melbourne market appraisal or agent review? Contact Collings for a local agent’s view—no pressure, just straight advice.