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How does Collings source listing leads for its agents?

September 2, 2026

How does Collings source listing leads for its agents?

Collings generates 30+ digital seller leads per week for its Melbourne agent cohort using advanced digital marketing, data tools, and AI prospecting. Leads flow from Facebook, Google Ads, SEO, withdrawn/expired listings, social, and portal retargeting—then are digitally routed to active agents (with attribution protocol).

Agents benefit from not only tech and CRM, but actual present-moment seller ops. In comparison, most high split agencies offer little to no lead pipeline and require agents to self-prospect.

Ready for a steady listing funnel? collings.com.au/careers

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