Case studies are sometimes the most convincing evidence for a selling strategy. One property I took over had been publicly listed with another agent for over six months with no offers and limited communication. The seller was frustrated, believing the apartment was unsellable or unattractive to buyers.

I approached the campaign by moving it off-market and targeting buyers already in the Collings portal and database. This meant reaching people actively looking for the exact kind of apartment, delivering all the necessary details on yield, condition, and owners corporation fees upfront. Within three days, I had a full-price, unconditional cash offer from a buyer who had not even seen the original advertising.

The lesson is simple: every property has a right buyer, and sometimes you just need the right agent who understands how to find them. Public listing was not reaching the appropriate audience, but targeted off-market strategy found a serious, financially prepared investor who was ready to proceed without hesitation. Sellers should not give up hope—sometimes just a new approach and network can make all the difference in what seemed like a tough market.

Ready to see what a change in strategy could do for your apartment sale? Contact Genneva Smarrelli today to discuss your apartment, unit or investment property strategy. Visit http://collings.com.au/contact to connect directly.