Choosing a real estate agent is one of the most financially significant decisions you will make when selling your home. The wrong agent can cost you tens of thousands of dollars. This is an honest guide to choosing the right agent — or deciding you do not need one at all.
What to Look For in a Real Estate Agent
- Local sales evidence — how many properties have they sold in your suburb in the last 12 months, and at what prices relative to asking price?
- Days on market — do their listings sell quickly or sit? Long days on market usually means overquoting or poor buyer management.
- Communication style — will they be transparent about feedback and offers, or manage you toward a quick sale that suits their schedule?
- Fee structure — is the commission competitive for your market? Do they charge marketing fees upfront?
- Auction vs private sale — do they recommend the method that suits your property, or the method they prefer?
Questions to Ask Agents Before Appointing
- How many properties have you sold in this suburb in the last 6 months?
- What was the average sale price versus the listed price?
- What is your average days on market?
- What marketing costs are included in your commission?
- Who will actually manage my campaign — you, or a junior agent?
- What is your strategy if the property does not sell at auction?
Red Flags to Watch For
- Agents who quote high to win your listing — then manage your price expectations down over weeks
- Agents who push you toward auction when your property is better suited to private sale
- High upfront marketing fees with no accountability for results
- Agents who cannot provide recent local sales evidence
Do You Actually Need a Real Estate Agent?
Many sellers do not. If you already have a buyer, want to sell privately, or simply want professional guidance without paying full commission, Collings Seller Advisory gives you pricing strategy, comparable sales analysis and negotiation support for a fixed fee of $4,500 + GST.
Property Advisor vs Real Estate Agent for Sellers
| Factor | Property Advisor | Real Estate Agent |
|---|---|---|
| Fee | $4,500 + GST fixed | 1.8–2.5% commission |
| Works for you | Yes | Works for both parties |
| Finds a buyer | No | Yes |
| Negotiation support | Yes — on your side | Manages the process |
| Marketing campaign | Guidance only | Full campaign management |
FAQs
How much commission do real estate agents charge in Australia?
Commissions vary by state and suburb. In Victoria, typical commissions range from 1.6% to 2.5% of the sale price. On a $1 million property that is $16,000 to $25,000 — before marketing costs.
Can I negotiate the agent’s commission?
Yes. Commissions are negotiable. However, reducing the commission can sometimes reduce the agent’s motivation to achieve a premium result. A fixed-fee property advisor is a cleaner alternative if you want independent advice without the commission conflict.
Not sure if you need an agent? Talk to a Collings Property Advisor first. Fixed fee $4,500 + GST. collings.com.au/portal
Find your next property with Collings
Track suburbs, get matched to on-market and off-market listings, and manage your whole property search in one place. Access the Collings property portal.
