Finding the right real estate agent to sell your property is one of the most important decisions you will make in a property transaction. Choose poorly and you risk an undersold property, poor marketing and a stressful campaign.
This guide covers exactly what to look for, what red flags to watch for, and when a Collings Property Advisor is a better alternative.
What Does a Real Estate Agent Actually Do?
A real estate agent legally represents the vendor (seller). Their job is to appraise your property, design and execute a marketing campaign, conduct open homes, qualify and negotiate with buyers, and guide the transaction through to settlement. They are paid a commission on the sale price, typically 1.5% to 2.5% in Victoria.
7 Things to Look for When Choosing a Real Estate Agent
1. Local sales record
Ask for their list of properties sold in your suburb in the past 12 months. Volume matters, but so does the gap between the advertised price guide and actual sale price.
2. Days on market
Compare each agent’s average days on market for comparable properties. Shorter is better.
3. Commission rate and marketing costs
Commission rates are negotiable. Marketing costs can range from $3,000 to $15,000+. Understand exactly what you are paying before signing.
4. Auction vs private sale recommendation
Ask each agent whether they recommend auction or private sale for your property and why. Agents who recommend auction for everything are often doing it for their own efficiency.
5. Communication style
You want an agent who calls you after every open home, not one you have to chase.
6. Reviews and references
Check Google reviews and Rate My Agent. Ask for two or three vendor references from properties sold in your suburb in the past six months.
7. Individual agent vs agency brand
A great agent at a smaller agency will outperform a mediocre agent at a major brand every time.
Red Flags to Avoid
- Agents who give you the highest appraisal without comparable evidence (buying the listing)
- Agents who pressure you to sign on the first meeting
- Agents who cannot clearly explain their marketing strategy
- Agents with no recent sales in your suburb or price bracket
When Should I Use a Property Advisor Instead?
If you want to sell privately, want a second opinion on an agent’s appraisal, or want professional negotiation support without paying full commission, a Collings Property Advisor is a better fit.
| Real Estate Agent | Property Advisor | |
|---|---|---|
| Who they represent | Vendor (legally) | You |
| Fee | 1.5-2.5% commission | $4,500 + GST flat fee |
| Conflict of interest | Yes | None |
Frequently Asked Questions
How many agents should I interview before choosing one?
At least three. Compare appraisals, marketing plans and commission structures before signing anything.
Can I negotiate the commission rate?
Yes. Commission rates are not fixed and are negotiable, particularly in a strong market.
Why Collings?
If you want independent advice on choosing an agent, reviewing an appraisal or selling privately, Collings Property Advisory provides fixed-fee guidance for $4,500 + GST. No commission. No conflict of interest.
Visit collings.com.au/portal to book your advisory session.
Find your next property with Collings
Track suburbs, get matched to on-market and off-market listings, and manage your whole property search in one place. Access the Collings property portal.
