Michael Tomadakis says not all buyer feedback is equal. One negative inspection means little—but repeated comments about price or a feature, especially from multiple serious buyers, are a powerful signal. Track frequency and quality of comments (not just casual, but from genuinely engaged buyers). Michael’s process is to collect and report, not filter—so vendors can respond based on fact, not anecdote. Real insight comes from cross-checking feedback with campaign statistics and comparable sales—not just acting on emotion.

For real-time, evidence-led campaign reporting, reach out to Collings today. [Contact Collings portal](https://www.collings.com.au/portal).