Most property advice in Australia comes from people who are paid based on whether a transaction happens and at what price. Real estate agents represent vendors. Buyers advocates earn more when purchase prices are higher. Mortgage brokers earn trail commission on the loans they write. Collings Property Advisory is different — we are a fully independent property advisory service paid by the client, not by the transaction.
Why Independence Matters in Property Advice
When advice is tied to a commission, every recommendation — however well-intentioned — carries a potential conflict of interest. An independent property advisor has no financial stake in whether you buy or sell, at what price, or through which agent or lender. That independence is the foundation of genuine advice.
What Does an Independent Property Advisor Do?
- Assesses the market value of a property independently from the selling agent
- Prepares a negotiation strategy based on comparable sales evidence
- Guides buyers through offer preparation, counter-offer management and contract review
- Guides sellers through pricing strategy, campaign planning and buyer negotiation
- Provides investment analysis for buyers considering a property as an asset
- Advises on auction strategy, bidding ceilings and risk management
Who Needs an Independent Property Advisor?
| Buyer Situation | Seller Situation |
|---|---|
| Found a property yourself and want expert analysis | Want to sell privately without paying full commission |
| Want help negotiating without paying buyers advocacy fees | Already have a buyer and want negotiation support |
| Want a second opinion before making an offer | Want a second opinion on your agent’s pricing advice |
| Want auction strategy and bidding guidance | Want campaign strategy and buyer qualification help |
| Want investment analysis on a potential purchase | Want to understand your property’s true market value |
Independent Property Advisor vs Buyers Advocate vs Real Estate Agent
| Option | Cost | Independence | Best For |
|---|---|---|---|
| Collings Independent Property Advisor | $4,500 + GST fixed | Fully independent — paid by you | Self-directed buyers and sellers wanting expert guidance |
| Buyers Advocate | $15,000 to $30,000+ | Paid by buyer — aligned but expensive | Buyers who want full-service search and acquisition |
| Real Estate Agent | 2% to 3% vendor commission | Represents the vendor — not the buyer | Vendors wanting full-service sales representation |
| Mortgage Broker | Trail commission from lender | Commission-based — potential conflicts | Finance — not property analysis or negotiation |
Frequently Asked Questions
Is Collings Property Advisory truly independent?
Yes. We do not earn commissions from agents, developers, lenders or any transaction parties. Our fee is $4,500 + GST paid directly by the client. That is the only fee we earn.
Does Collings offer independent property advice across all of Australia?
Yes. We offer remote advisory services nationally and in-person advisory services across Melbourne and Sydney. GeeVee AI property intelligence covers all Australian capital cities and major regional markets.
Can an independent property advisor save me more than they cost?
In most cases, yes. Buyers who negotiate with expert guidance typically save $20,000 to $80,000 compared to unassisted buyers in the same market. At a $4,500 fixed fee, the return on advisory investment is typically 5x to 15x.
Why Collings Property Advisory?
Collings is an independent property advisory practice powered by GeeVee AI property intelligence. We are not a real estate agency, not a buyers advocacy firm and not a financial planning business. We are expert, independent advisors who help buyers and sellers make better property decisions.
Ready to Get Started?
Book a Collings Property Advisory consultation for $4,500 + GST. Visit collings.com.au/portal to get started.
Find your next property with Collings
Track suburbs, get matched to on-market and off-market listings, and manage your whole property search in one place. Access the Collings property portal.
