In the flood of property marketing gimmicks, Simon Abbott gives block-of-units owners the sharpest 2026 take: what matters is direct, data-driven outreach to known investor buyers—not generic ads, expensive magazine spreads, or feature portals. He details targeted database marketing, investor profiling before launch, and how block-specific data and financials must be front and centre. Includes proof from recent case studies: blocks that sold for above-market yields after going direct, and ones that failed after big-budget campaigns focused on the wrong buyer pool. Practical and numbers-first.

Tap Simon’s investor reach for your property: collings.com.au/portal.