Off-Market vs On-Market: Which Is Best for Investment Apartments?
Investment apartments, units, and villa units in Victoria are uniquely suited to off-market selling—especially when discretion, cost, and tenant stability matter. But when is public marketing the better option?
Off-Market Pros:
- Minimized Disruption: Fewer open homes, less stress for you and your tenants.
- Reduced Costs: With a strong database, you may avoid major marketing spend.
- Targeted Buyers: Your agent should curate investor-focused buyers who understand body corporate fees, yield, and tenancy.
On-Market Pros:
- Wider Exposure: For highly unique or rare stock, public campaign competition may drive a higher result.
The Hybrid Approach: Start off-market, then move to public marketing if a deal isn’t secured in the first 2–6 weeks.
Every property is different. Let Genneva help you choose the right approach—contact Collings Real Estate for a discussion about your situation.
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