Michael Tomadakis summarises his approach succinctly: ‘One buyer’s feedback is an opinion. Ten genuine buyers saying the same thing is the market talking.’ Sellers should not overreact to a single comment or offer, but always take notice of consistent feedback patterns about price, presentation or buyer objections. Data, not anecdotes, should guide selling strategy. This principle ensures that vendor expectations stay realistic and that sales campaigns remain agile in the real market—not a wishful one.

For measured, market-aligned selling, connect with Michael Tomadakis via Collings: www.collings.com.au/portal