A Property Selling Advisor is not a real estate agent. They do not list your property, run your open homes, or earn a percentage of your sale price. Instead, they give you the expert analysis, strategy, and negotiation support you need to sell your home with confidence — at a fixed fee.
Collings Property Advisory offers a seller advisory service for a flat $4,500 + GST, covering everything from pricing strategy and comparable sales analysis through to negotiation coaching and offer management.
Who Needs a Property Selling Advisor?
A Property Selling Advisor is the right choice when:
- You already have buyer interest and want help structuring and negotiating the deal
- You want to sell privately but need professional pricing and strategy support
- You are using a listing agent for marketing but want independent advice on negotiations
- You want a second opinion on your agent’s pricing recommendation
- You want to understand the full process before committing to a sale campaign
- You want professional support without paying 2-3% commission
What a Collings Property Selling Advisor Provides
- Market value assessment — comparable sales analysis using live GeeVee data, not just a verbal appraisal
- Pricing strategy — how to price for your specific goal: maximise competition, achieve a quick sale, or target a specific buyer profile
- Campaign structure — private sale, auction, or expressions of interest — which method suits your property and market conditions
- Marketing review — photography, copywriting, portal strategy, and presentation recommendations
- Buyer qualification — how to assess buyer seriousness and financial capacity before investing time in negotiations
- Negotiation strategy — how to respond to offers, how to counter, when to hold firm and when to move
- Offer management — how to handle multiple offers or create competition between buyers
- Contract guidance — working with your solicitor to protect your interests
Property Selling Advisor vs Real Estate Agent
| Real Estate Agent | Collings Property Selling Advisor | |
|---|---|---|
| Fee structure | 2-2.5% of sale price | $4,500 + GST fixed fee |
| Represents you | Yes (licensed representation) | Advisory and strategy only |
| Portal access | Yes (realestate.com.au, Domain) | Not included (use separate listing service) |
| Negotiates on your behalf | Yes | Negotiation coaching and strategy support |
| Incentive alignment | Commission — faster sale = same fee | Fixed fee — your outcome is our focus |
| Independent advice | Limited | Fully independent |
Frequently Asked Questions
Can I use a Property Selling Advisor alongside a real estate agent?
Yes. Some sellers engage a Collings Property Advisor to provide an independent check on their agent’s pricing recommendation, or to support their own negotiation position even when using a full-service agent. The advisor fee is fixed regardless.
Do I need a solicitor as well?
Yes. A Collings Property Advisor provides strategy and negotiation support. A licensed solicitor or conveyancer must prepare your legal documents — Section 32, Contract of Sale, and settlement. We work alongside your legal representative.
How long does the advisory engagement last?
A Collings Property Advisory engagement covers your full sale campaign — from initial market assessment through to contract exchange. Most engagements run 4-10 weeks depending on campaign type and market conditions.
Why Collings?
Collings combines 30+ years of Melbourne real estate experience with GeeVee — our AI-powered property intelligence platform that provides live comparable sales, suburb momentum data, and investment-grade analysis. When you work with a Collings Property Selling Advisor, every recommendation is backed by current market data, not anecdote.
Get Started — $4,500 + GST Fixed Fee
Book a free 15-minute discovery call to discuss your property and your selling goals.
Visit collings.com.au/portal to get started.
Find your next property with Collings
Track suburbs, get matched to on-market and off-market listings, and manage your whole property search in one place. Access the Collings property portal.
