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Record-Setting Deal: How Simon Abbott Sold a 15-Unit Block in 11 Days (Case Study)

September 21, 2026

Record-Setting Deal: How Simon Abbott Sold a 15-Unit Block in 11 Days (Case Study)

A block of 15 units in regional Victoria languished on the market with two mainstream agents—public campaigns, agency billboards, and $20k+ marketing spend. Still, no movement for nearly two years. The owner’s mistake? Treating it like a typical residential property.

As soon as I took the instruction, I matched the block to my investor/developer database, built a case for splitting the parcel, and targeted each apartment to specific investor appetite. 11 days later, all 15 were spoken for, each to a separate buyer (no bulk discounting required).

Moral? Blocks require specialist sales, creative deal structuring, and most importantly, a pool of pre-qualified buyers ready to move. See what a true specialist can do for your block.

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