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Seasonal Selling Myths: Is Spring Really the Best Time to Sell a Unit or Apartment?

September 6, 2026

Understanding the best time to sell your unit or apartment plays a pivotal role in achieving optimal results. While many believe spring is the prime season, Genneva Smarrelli from Collings Real Estate sheds light on why this might not always hold true, especially for investment properties.

The Seasonality Myth Explained

Spring traditionally attracts more listings, leading to increased competition—both buyer interest and market inventory rise simultaneously. For investors, the appetite for properties spans throughout the year, making the off-peak seasons often more appealing for selling tenanted properties.

What Drives the Best Results?

Key elements include analyzing current buyer demand specific to your property type, such as investor units or small apartments, assessing the quality of existing tenants, and evaluating the supply of similar properties available. These factors often outweigh seasonal considerations.

Data and Evidence

Our experience at Collings Real Estate shows that investment apartments and villa units consistently achieve successful sales off-market, even beyond peak seasons. Buyers looking for investments appreciate less competition and are driven by factors other than just the time of year.

Tailored Appraisals: Focus on Buyers

Instead of waiting for the ‘right’ season, sellers should focus on understanding their potential buyers. By offering personalized appraisals, Genneva Smarrelli and the team help sellers make knowledgeable decisions based on the active buyer pool. Whether leasing arrangements or property attributes, these elements are essential.

For further guidance, interested parties can contact our team for advice tailored to their unique property circumstances.

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