Selling a block of units in Victoria presents a unique fork in the road: should you sell the entire block as one parcel, or try to achieve a higher combined price by selling to multiple investors (or owner-occupiers) as individual units?

One Title vs Multiple Titles—Your Options

• Block on a Single Title: Usually sold as one lot to an investor, syndicate, or developer. Appeal: simplicity, speed, lower legal costs. Downside: generally sells at an investor discount (yield-driven price).
• Strata-Titled Permits In Place: Can offer to one buyer or as a split lot—more flex. Investors sometimes still buy the lot, but owner-occupier buyers can pay more unit by unit.
• Strata-Titled AND Marketed Individually: Units sold separately to retail buyers. Highest headline price, but longest process, and often not practical when tenanted.

Simon’s Experience: 15 Units, 15 Buyers, 11 Days

Simon Abbott’s signature case: a 15-unit block stale on market for two years. Rather than wait for one bulk investor, he activated a database of small investors and arranged 15 individual contracts for 15 buyers—many of whom wanted ready-made, income-producing units. All settled within 12 weeks; gross result exceeded vendor’s expectation, with almost zero advertising spend.

Upside & Risks

• One Buyer: Quicker, less fuss, less legal cost. Priced to yield. Great for landlords in need of speed, certainty, or minimal involvement with tenants.
• Multiple Buyers: Maximum value if timing is right, titles permit, and leases can be managed. Requires more contract management, legal input, and buyer vetting—but for prized-location blocks, Simon’s approach shows it can work.

Final call? Test both approaches: Simon often offers the “whole” to his investor pool first, then transitions to individual unit sale if no bulk takers.

Wondering which path fits your block of units?
Reach out for a no-nonsense assessment, direct from Victoria’s block-sale specialist: collings.com.au/portal