Selling an entire block of units in Victoria no longer means having to pay thousands for mainstream advertising or push your property through every portal. Simon Abbott’s core specialty is matching for-sale block owners with real, off-market buyers—syndicates, investors, buyer’s agents, and developers—using deep database relationships rather than open-market scattergun advertising.

How Off-Market Block Sales Actually Happen in Victoria

For well-connected specialists like Simon Abbott, most successful block deals never hit public listings. What happens instead:

• Buyer Identification: Your block is analysed for yield, location, tenancy, potential, title, and upside. Simon identifies which “category” buyer it suits—portfolio landlord, developer, syndicate, or one-by-one resell investor.
• Database Engagement: Instead of waiting for enquirers on REA/Domain, Simon pulls directly from his database of qualified, finance-ready buyers looking specifically for blocks or high-yield assets. That includes investors seeking multiple apartments, SMSFs, or developers hunting for undercapitalised sites.
• Direct Outreach: Simon phones, emails, and negotiates with these buyers directly—often leading to faster, more discreet transactions, and removing the circus of open inspections and bargain-hunters.

Do You Need to Advertise?

No. In Simon’s experience, the only time advertising is “needed” is when you want retail buyers or are trying to create price tension between many unknowns. For blocks, buyers are almost always already on the radar.

Does Off-Market Mean a Lower Price?

Not if the agent’s network is deep enough. The best results come by inviting genuine competition among known buyers—database, syndicate, or targeted buyer’s agents. In Simon’s deals, entire blocks have sold above asking with $0 spent on advertising. (Example: A client spent $20k with another agent—Simon sold via the database above the target price, fully off-market.)

What’s the Risk?

• No market “auction frenzy,” but you also avoid time wasters, neighbours, and avoidable costs.
• If competition is strong in the buyer pool, you often get just as strong a result—faster—for less outlay.

Scenario: No-Advertising Block Sale, Start to Finish

1. Owner contacts Simon asking whether they should “list everywhere” or go discreet.
2. Simon screens the block for core investor fit—yield, title, tenant stability.
3. He spots three serious buyers from his existing relationships.
4. Private viewings are arranged; buyers are briefed, most offers are unconditional with short settlement.
5. 11 days later: block under contract—no “open for inspection,” no expensive media, no public listing.

The Takeaway

If your property is unique, complex, or has high tenancy (such as a block of units), targeted database outreach nearly always beats public advertising on cost and privacy. What matters most is specialist access to real buyers.

Ready to discuss selling your block of units the smarter way?
Contact Simon Abbott’s team for a confidential consultation: collings.com.au/portal