Selling your own property (FSBO — For Sale By Owner) can save you $20,000-$45,000 in agent commissions on a $1.5m Melbourne property. But it also requires you to manage marketing, inspections, negotiation, contract preparation and settlement — all while running your normal life. Here is an honest comparison.
Sell Yourself vs Real Estate Agent — Cost Comparison
| Cost Factor | Sell Yourself | Real Estate Agent |
|---|---|---|
| Commission | $0 | $22,500-$37,500 (on $1.5m at 1.5-2.5%) |
| Marketing (online listing) | $1,500-$4,000 | Included or charged separately |
| Photography and styling | $1,500-$3,000 | Included or charged separately |
| Conveyancer (Section 32) | $1,500-$2,500 | $1,500-$2,500 |
| Total savings potential | $18,000-$35,000 | N/A |
What You Give Up When Selling Yourself
- Agent’s buyer database and off-market buyer access
- Professional negotiation on auction day or at private sale
- Campaign management and buyer follow-up
- Market pricing intelligence and comparable sales analysis
- Licensed auction conduct (you cannot conduct your own auction in Victoria)
The Middle Ground — Property Concierge for Vendors
The Collings Property Concierge service provides a third option: vendor advisory and transaction coordination at a flat fee — without the commission conflict of a traditional agent. You select the agent, we oversee the campaign and negotiate on your behalf.
Frequently Asked Questions
Can I legally sell my own home in Victoria without a real estate agent?
Yes. In Victoria you can sell your own property via private treaty. You cannot conduct your own auction — you must engage a licensed auctioneer for that.
Is selling yourself a good idea in a strong market?
In a strong seller’s market with high demand, FSBO can work well for a motivated, organised vendor. In a buyer’s market, professional negotiation and buyer network access typically delivers significantly better outcomes.
Access the Collings Property Platform — vendor advisory, GeeVee AI pricing intelligence and off-market buyer access. Join free today at collings.com.au/portal
Find your next property with Collings
Track suburbs, get matched to on-market and off-market listings, and manage your whole property search in one place. Access the Collings property portal.
