For Melbourne and Victorian million-dollar GCI agents, the dream of opening your own agency is powerful, but the reality is more complex than many expect.

Common Assumptions

• Opening an office means keeping more of your commission
• Total independence/autonomy
• Build your own brand and team from scratch

The Reality Check

Agency ownership brings new costs and work: trust accounting, payroll, admin/compliance, branding, marketing, tech support, recruitment, staff management, rent roll oversight, and everyday operational headaches (from IT to fixing the coffee machine). Many top agents find their GCI drops as they are pulled away from selling into managing.

The Collings Alternative: Business Within a Business (With Infrastructure)

Collings is designed for high-performing agents who want to:

• Keep up to 70% of GCI and build GCI-based teams without admin/compliance distractions
• Scale their personal brand (media, content, 1m+ monthly social reach funded centrally)
• Get sales, support, data and brand-building infrastructure ‘underneath’ their business unit—not just a desk, phone and admin password

Agents routinely build teams under their own group brand within Collings, keep new and existing team members, and focus on doing more deals—not dealing with trust account headaches.

Proof Point

Collings teams have built $400k+ off-market GCI in six months with company-generated leads and 30% of traditional-agent GCI is directly traced to Collings opportunity and media support. True platform economics—without the risk of going it alone.

Should You Open Your Own Office?

Ask: Do you want to become an operator + manager, or double down as a rainmaker?

If you thrive on sales over systems, a business-within-a-business model with proven support may offer more upside with fewer distractions.

Learn how Collings supports high-GCI agents

Build your business with Collings—see agent case studies, commission splits, and team structures.