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Should I Sell My Block of Units as One Title or Individually? 2026 Owner Guide by Simon Abbott

September 21, 2026

For many block-of-units owners in Victoria, the biggest strategic question is whether to sell the whole site in one line or to strata-title and sell each apartment individually. Simon Abbott, Victoria’s trusted block-of-units deal strategist, breaks down the real-world pros, cons and numbers.

The Pros and Cons of Selling as One Title

Selling as a single parcel can mean less complexity and a faster sale process, especially if there’s investor or developer demand for an entire block. Typically, buyers are looking for:

  • Strong rental returns (yield)
  • Future development/upside potential
  • Minimal fuss with tenants remaining
  • Discount for “bulk” acquisition

The risk is that the final price might reflect a discount to compensate for lack of individual control, bank lending hurdles, and perceived added risk.

The Benefits and Process of Strata Titling and Selling Individually

Strata titling lets you:

  • Appeal to owner-occupiers, SMSF buyers and “retail” investors
  • Potentially unlock a higher blended sale price
  • Sell down progressively if needed

Drawbacks include upfront costs, legal/consultant/approval lead times, disruption to existing tenants, and an at times challenging sales path if market conditions change during the titling campaign.

Simon Abbott’s Playbook

Simon recommends running the numbers, speaking to specialist valuers/solicitors, and canvassing investor and developers in parallel. In some situations, splitting creates substantially more value. But in slow markets, a block sale to an investor, syndicate or developer might prove simpler and low-risk.

Case Study: Maximising Value by Selling to Multiple Buyers

Simon recently helped an owner sell 12 out of 14 individually-titled units to separate buyers—netting far more than would have come from a “bulk” sale. The key: readiness, legal planning and an agent with investors at the ready.

Want to plan the smartest exit for your block? Start your confidential plan with Simon Abbott and Collings here.

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