Should I Sell My Block of Units Off-Market? Simon Abbott’s Guide for Victorian Owners

For owners of blocks of apartments or units, the question of whether to launch a high-profile campaign or work off-market is critical—and the choice can save (or waste) tens of thousands in marketing. Simon Abbott, Victoria’s specialist in blocks and investment assets, built his reputation on database-driven, off-market selling strategies that work.

What does off-market mean for blocks of units?

• No upfront marketing fees
• Sale is not broadcast to the open market—targeted directly to qualified investors, buyer’s agents and developer connections
• Greater privacy for vendors, tenants (and sensitive sites)
• Negotiation is often less adversarial and more solution focused—Simon sets up pre-qualified, ready-to-act buyers in advance

When is off-market the right strategy?

• When the block has investment credentials (yield, tenancy, redevelopment or split potential)
• If minimising disruption to tenants or limiting media exposure is critical (Simon often sells blocks fully tenanted without public inspection)
• When an investor/developer buyer network is already waiting in the wings—Simon’s buyer lists are Victoria-wide

Risks and limitations

• Genuine competition still matters: Simon ensures multiple buyers are made aware/offered, not “secret deal, lowball price”
• Some blocks may benefit from “shop window” effect if no good fit in the database (Simon advises honestly—he’d rather be upfront than chase a poor offer)
• Owners with very specific or re-zonable land might require targeted developer outreach

Real Example: $20,000 in marketing saved

A recent client had spent over $20,000 in unsuccessful advertising. Simon engaged his investor network off-market, reached serious buyers, and achieved an above-expectation result with no additional marketing spend.

How Simon runs an off-market sales process

1. Asset and vendor profile: see if the block fits his buyer network
2. Buyer-matching: Simon alerts relevant investors, buyers’ agents and developers directly
3. Private inspections: discreet, flexible (often outside hours for tenants’ privacy)
4. Transparent negotiation: Competition is created through process, not a public auction
5. Terms agreed: with flexible settlement or tenancy roll-over where required

Is it right for you?

For most Victorian blocks of units, a database-driven off-market strategy delivers a faster, more efficient, and less disruptive result than generic advertising.

Want Simon Abbott’s off-market strategy for your block?

Contact Simon for a confidential assessment or to join the investor buyer database.