Picking an agent just because they quoted the highest price is a classic seller mistake. Michael Tomadakis urges vendors to demand evidence—not just optimism—before believing any big number. Ask each agent for recent comparable sales, pricing rationale, and a transparent campaign plan. In the inner north, over-ambitious quoting can waste weeks and prompt damaging price reductions. Look for an agent who’s calm, commercial, and direct (not a hype merchant), and who can justify their number with real local sales data.
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