Genneva Smarrelli’s candid view: The agent quoting the highest number does NOT guarantee the highest sale price. Over-pricing harms the vendor more than the agent: it can lead to long campaigns, price reductions, and damage the property’s perceived value.

Real-world case: A Docklands seller wanted a much higher price than Genneva believed was realistically achievable. Another agent was willing to quote the higher figure just for the listing. Genneva declined the business, prioritising honesty and vendor best interests over winning by inflating expectations. The vendor respected the approach and stayed in contact.

Best practice is evidence: Comparable sales, recent buyer demand data, and honest risk assessment. Vendors should always demand specifics: “What are the most recent similar sales, and why is this price justified in 2026?”

Agents who overquote just to win listings almost always end up asking for a price reduction later.

For honest appraisal and direct advice: https://www.collings.com.au/portal