For some apartments and units, a public sales campaign can stall—maybe you have had no offers after months online, or feedback is mixed. The big question is: should you move your property from a broad public listing to an off-market approach? My answer is, it depends on buyer type, the feedback you are receiving, and whether the current audience fits your asset.

Off-market can be especially powerful if your property suits investors, experienced buyers, or buyers’ agents who are already known to your agent. I have seen numerous cases where an apartment fails to sell through traditional campaign means, then moves off-market and matches with a motivated, qualified buyer in days. The key is to reframe the property to speak directly to the new audience—focusing on features that matter in the current market.

Changing strategy is not admitting defeat—it is recognising that even good assets need the right buyer at the right time. Sometimes removing a property from public listing for a short period and reopening it off-market to database buyers, or with new positioning, can unlock interest that was not there before. Be open to adjusting your approach to suit the buyers who actually want what you offer.

Thinking about shifting strategy? Contact Genneva Smarrelli today to discuss your apartment, unit or investment property strategy. Visit http://collings.com.au/contact to connect directly.