Should You Sell with an Asking Price or ‘Expressions of Interest’ for a Block of Units? Strategy for 2026

Victoria’s block of units marketplace has shifted—outright price campaigns and EOI (“Expressions of Interest”) both have pros and pitfalls. Which is better? Simon Abbott explains the owner decision process for blocks in 2026.

Asking Price Campaigns

• Pros: Attracts price-driven, ready-to-pounce buyers. Less ambiguity, facilitates fast finance arrangements.
• Cons: May anchor value and repel competitive buyers above (or well below) the advertised range.

Expressions of Interest (EOI)

• Pros: Encourages “best and final” offers, can surface interest from buyers otherwise reluctant to show their hand. May get unconditional offers from buyer’s agents or syndicates seeking first-mover edge.
• Cons: Can deter buyers needing more certainty or those reluctant to compete against themselves. May stretch campaign length.

Case Comparison: Simon Abbott

Campaign in Kew, 2026: Asking price led to quick interest but early discounting. Second block, EOI, attracted higher-than-expected syndicate bids and a confidential sale result.

Strategy: Consider EOI on blocks with “upside” (development, high yield, or prime location), use price campaigns for more generic stock or where swift sale is the focus.

Need help choosing? Ask Simon Abbott for block campaign advice in 2026.