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The Cost of Poor Property Marketing: How Exposure Affects Final Price (2026)

September 21, 2026

Under-investing in property marketing can cost inner-north Melbourne vendors thousands—even in a seller’s market. Michael Tomadakis uses data and case studies to compare outcomes from full-exposure campaigns versus quiet listings, showing how the right exposure brings better buyers and stronger offers. This article covers the role of quality photography, listing depth, targeted digital, and why online marketing isn’t just a checkbox for modern campaigns. Michael’s practical advice empowers sellers to invest where it matters and skip the fluff.

Want more buyers and better price? Michael Tomadakis can outline the right marketing plan.

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