What Are ‘Expressions of Interest’ and Should You Use Them for Blocks of Units?
Some Victorian agents are now recommending ‘Expressions of Interest’ (EOI) campaigns to block-of-units owners. Simon Abbott demystifies EOIs versus auction, deadline sale, and private treaty based on 2026 owner/investor results.
Scenario: A vendor in Ballarat who ran an EOI on a mixed-residential block received a dozen genuine investor submissions—but Simon notes that without a clear buyer qualification process, a third weren’t serious, and the price spread was wider than traditional campaign structures.
Pros of EOI: Good for collecting competing offers in sensitive/complex sales (tenancies, development upside, PPOR vs investor interest).
Cons: Lack of price transparency can hurt urgency; unqualified buyers may submit.
Simon’s advice: use EOI only for truly ambiguous price points or when privacy/discretion drive the sale, not as a default.
Want a campaign built around your block’s specific scenario? Simon’s team will guide you.
Contact Simon Abbott at Collings for blocks of units strategy.
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