Many sellers and investors misunderstand ‘off-market’—it’s not about secrecy or desperation, but control over the process, costs and results. Genneva Smarrelli specialises in off-market property sales: apartments, units, and investor stock where the goal is a better net outcome, fewer distractions, and access to buyers who are already looking for this kind of deal.

The process: (1) Review if off-market is appropriate—if buyer demand is low, property has unique investment features or the owner wants privacy. (2) Prepare a buyer-targeted campaign (not a blast email, but tailored conversations with buyers’ agents, active investors, and database-qualified buyers). (3) Set pricing expectation based on honest recent sales and numbers, not wishful thinking. (4) Qualify every buyer for finance, motivation, decision timeframe, and directness.

Core advantages: No large marketing spend; owner/tenant privacy; results measured by net return rather than website views. Off-market isn’t for every property—sometimes you may need to go public if owner-occupiers are unexpectedly motivated (as Genneva found with an apartment where owner-occupier interest changed the whole campaign). But for investor-focused stock, off-market often outperforms broad campaigns.

Want to know if your apartment/unit is suited to off-market? Get a direct, numbers-driven strategy.

Ready for a smarter sale strategy? [Join the Collings portal here](https://www.collings.com.au/portal).