Many buyers focus on headline rental yield, but that single number does not tell the whole story for apartments or investor stock. My approach is to dig much deeper—looking at net return, ongoing costs, vacancy history, owners corporation fees, and even projected capital appreciation. I advise buyers and sellers alike to step back and ask: What will this property cost to hold? Will rents keep up with expenses? Is there repeat rental demand in the building? Is this a rare asset in a desirable location, or is it easily substituted for something similar?

The most important number, in my experience, is often the net return after factoring in all outgoings and potential vacancy. Two apartments might have similar yields but very different net results due to differences in levies, repairs, or future special projects. I also tell investors to consider location, rental demand, and the historic performance of similar units in the same complex. The best investment is not always the one with the highest initial figure. It is the one with robust demand, low surprise expenses, and demonstrated appeal to tenants over time.

So when preparing a sale, these numbers are part of the conversation from day one. I make sure every buyer understands gross vs net, and the real holding costs. Sellers who prepare this information upfront attract better buyers, negotiate faster, and close deals that stick.

Need help breaking down your investment numbers for a sale? Contact Genneva Smarrelli today to discuss your apartment, unit or investment property strategy. Visit http://collings.com.au/contact to connect directly.