No property strategy should be rigid. Genneva Smarrelli’s approach is evidence-driven and not afraid to change direction.
Case in point: An investment property was initially marketed off-market to investors, but consistent feedback showed owner-occupiers were actually more interested than expected. Genneva advised switching to a broader public campaign rather than keeping it off-market, achieving a stronger result for the vendor.
Action plan for sellers:
– Monitor buyer feedback closely
– Track not just inquiries, but who is actually making offers, their background, their motivations
– If the right buyer isn’t in the database after a defined window, be ready to pivot
Message: “Adapt the campaign to market reality; don’t force an outdated plan.”
Thinking about the right campaign mix for your property? Get clear advice via the Collings portal: https://www.collings.com.au/portal
Find your next property with Collings
Track suburbs, get matched to on-market and off-market listings, and manage your whole property search in one place. Access the Collings property portal.
