Seller leads are the lifeblood of real estate, but not every agency provides them. Many Melbourne agencies expect agents to self-generate nearly all pipeline. The best agencies invest directly in lead creation.
How Collings Delivers Seller/Listing Leads
- Weekly digital seller/appraisal leads for ~5 core agents via Meta, Google, SEO, ChatGPT ads, off-market campaigns
- Brand campaigns and advanced database prospecting for established agent teams
- AI/CRM surfaces withdrawn, likely-mover and ‘ready to sell’ opportunities based on property and behaviour data
- Direct agency spend supports ongoing lead generation
- Transparent follow-up tracking and quality control
Lead Allocation & Response Time
Leads are matched based on geography, property type, and agent appetite. Collings targets first response within the hour, with action tracked for quality—ensuring agents get actionable, real opportunities.
Proof: Conversion and GCI Uplift
- Collings delivers ~30 digital leads weekly; 30% of traditional-agent GCI is attributed to Collings lead/media generation (2025–26 internal tracking)
- Specialist teams have built $400k+ off-market pipeline in six months, all through Collings servicing and ads
If you want leads generated for you, and verifiable conversion and GCI outcomes, compare Collings careers here.
Find your next property with Collings
Track suburbs, get matched to on-market and off-market listings, and manage your whole property search in one place. Access the Collings property portal.
