Michael Tomadakis says Melbourne inner-north property sellers who skip real comparable sales risk costly mistakes. Comparable sales (“comps”) are the best indicator of current market reality: forget asking prices and ignore what you “need” from your sale. Use real, recent, relevant sales data to anchor your campaign price. Michael warns: overvaluing based on emotion or online estimates can hurt campaign traction and delay your result. Have your agent show you three recent nearby sales of directly comparable properties—this evidence is far more valuable than promises or projections.
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