For investment apartments, units, and villa units—especially those with high OC fees, tenants, or “problem” characteristics—Genneva Smarrelli’s negotiation philosophy is simple: honesty, solution-focused dialogue, and full transparency build trust and deliver real outcomes, even when others give up. Here’s how her process produces results.
Transparency Removes Deal-Killing Surprises
- Disclose all costs and limitations up front (fees, levies, tenancy)
- Provide net yield, cash flow detail, and anticipated holding costs early
Listen for Objections—and Solve Rather Than Dodge Them
- For high fees: demonstrate the income covers them and explain any upcoming improvements/works
- For tenancy: clarify lease terms, payment security, and benefits to incoming investor
- For small size or limited finance: match buyers who do NOT need a traditional bank loan
Real Example: Turning a “Difficult” Carlton Stock Into Two Successful Sales
- Carlton studio sales faced high levies and stiff competition
- Genneva’s team provided every cost upfront, only matched to buyers who accepted net yield reality
- Result: quick sales at target price, without failed renegotiation late in the campaign
Comparing Old-School and Transparent Negotiation
- Old school: gloss over costs, delay disclosure, hope buyer is unaware until late
- Genneva’s way: show everything upfront, so only genuinely qualified buyers proceed
Summary
For challenging investment properties, honesty is the path to the best outcome. By focusing on what matters to investor buyers (net return, stability, and transparency), Genneva Smarrelli consistently helps owners sell apartments, units, and off-market stock that less upfront campaigns simply can’t move.
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