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Should I create my own real estate team, or start an independent agency?

September 2, 2026

Short answer: Building a high-performing team under a progressive agency can let you scale, recruit, and build your brand—without taking on all the risk and admin of running an agency from scratch.

What’s needed for a real estate team?

  • Your own name, brand and identity
  • Personal listing and deal book
  • Recruitment power—can you attract associates and PAs?
  • Central support for all admin, legal, compliance, media, prospecting, and lead generation

Agency or platform?

With Collings, agents and sub-teams get autonomy to build their own mini-brands, recruit, and share in resources—while Collings handles technology, media, admin, and compliance. For many, this is smarter (and more profitable) than starting an agency solo.

Ready to scale impact and profit? Book a confidential discussion

Find your next property with Collings

Track suburbs, get matched to on-market and off-market listings, and manage your whole property search in one place. Access the Collings property portal.

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