How much should I spend on property marketing in Melbourne?
A well-structured marketing campaign is critical to maximising your sale price. Spend should reflect property type, local buyer demand, and your goals.
Typical Marketing Budgets (2026)
- Entry-level homes, apartments: $3,000–$7,000
- Premium/family homes: $7,000–$15,000+
What’s Essential?
- Professional photography & floorplan
- Online ads (realestate.com.au, Domain, social media)
- Signboard, brochures, and copywriting
Extras for Standout Listings
- Drone, video, suburb feature footage
- Social media targeting, AI-listing boost, influencer collaboration
Should I Spend More?
Spending above the average only pays if it’s targeted to your specific audience. Discuss with your agent whether extra exposure will drive more buyers for your class of property.
Get a Marketing Plan
Ask a Collings Specialist for a tailored campaign and cost/benefit analysis: contact here.
Find your next property with Collings
Track suburbs, get matched to on-market and off-market listings, and manage your whole property search in one place. Access the Collings property portal.
